Since the summer of 2020, I’ve been fortunate enough to work as a coach on the EnterprisingYou programme, which provides free, funded support for self-employed people in Greater Manchester. I’m…
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Why ‘Just Do It’ is Bad Advice
Too often, businesses routinely devote time and effort to marketing activities without testing (or re-testing) whether they produce a worthwhile return on investment.
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Know Your Audience
When creating marketing materials, brand-owners and web developers sometimes lose sight of the needs and preferences of their audience. Good content-writing demands a change of role and perspective.
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Marketing in Tougher Times
When times get tough, marketing can be one of the first disciplines to see cut-backs. Outsourcing can be an effective way of maintaining vital activity while keeping a tight rein on costs.
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